8   Artículos

Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 49 Num: 5 Par: 0 Año: 2012

It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 3 Par: 0 Año: 2011

Facilitating and Rewarding Creativity During New Product Development

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 75 Num: 4 Par: 0 Año: 2011

Focus! Creative Success Is Enjoyed Through Restricted Choice

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 6 Par: 0 Año: 2011

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 2 Par: 0 Año: 2010

The Role of Imagination-Focused Visualization on New Product Evaluation

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 46 Num: 1 Par: 0 Año: 2009

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 6 Par: 0 Año: 2008

Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 3 Par: 0 Año: 2007