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Ade Erma Suryani, Musnaini Musnaini, Tona Auora Lubis
Pág. 161 - 166
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Hudyah Astuti Sudirman, Dewi Sartika, Marsha Anindita , Rahman Anshari
Pág. 572 - 577
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Dea Khoirunnisa, Albari Albari
Pág. 80 - 89
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Estefania Estefania, Wisnu Yuwono
Pág. 103 - 114
Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah surve...
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Hanan Laras Sabrina, R Arief Helmi, Rita Komaladewi, Syahmardi Yacob
Pág. 74 - 82
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Fotis Kitsios, Eleftheria Mitsopoulou, Eleni Moustaka and Maria Kamariotou
This article aims to present a bibliometric analysis regarding social media platforms and User-Generated Content (UGC) in hospitality. One hundred fifty-one peer-reviewed articles were analyzed using Webster?s and Watson?s (2002) methodology, a concept-d...
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Budi Astuti Astuti,(Universitas Islam IndonesiaIndonesia)Afif Hariyawan,(Universitas Islam IndonesiaIndonesia)
Pág. 61 - 75
Technological developments triggered the emergence of social media which continues to develop rapidly. This development is in line with the increasing number of social media users. This results in more and more customers making purchasing decisions accor...
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