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Mauricio Muñoz Osores,Jose Fernandez Palma,Francisca Sánchez Mora
Pág. 61 - 70
Shopping centers are dynamic and changing systems that gather diverse offers of brands, products and services, becoming attractive environments for buyers, who are faced with the "buy or not buy" dilemma or, " buy now or buy later ". Since internal and e...
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Mauricio Muñoz Osores,José Fernández Palma,Victoria Acuña Montes,Karina Urra Videla
Pág. 19 - 32
Over the decades, different theories have developed in an attempt to comprehensively explain the genuine consumer decision making process. Likewise, varied explanatory models incorporating sets of influential variables have arisen and have been organized...
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Mauricio Muñoz Osores
Pág. 91 - 104
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Mauricio Edgardo Muñoz Osores,Felipe Reyes Rittig,Juan Luis Orrego Morales
Pág. 45 - 55
The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a...
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Mauricio Muñoz Osores,Juan Orrego Morales
Pág. 13 - 32
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manag...
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