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Dmitry Vesnin, Dmitry Levshun and Andrey Chechulin
The origin of the trademark similarity analysis problem lies within the legal area, specifically the protection of intellectual property. One of the possible technical solutions for this issue is the trademark similarity evaluation pipeline based on the ...
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Hayfa Alshowaish, Yousef Al-Ohali and Abeer Al-Nafjan
A trademark is any recognizable sign that identifies products/services and distinguishes them from others. Many regional and international intellectual property offices are dedicated to dealing with trademark registration processes. The registration proc...
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Cristòfol Rovira, Lluís Codina and Carlos Lopezosa
The visibility of academic articles or conference papers depends on their being easily found in academic search engines, above all in Google Scholar. To enhance this visibility, search engine optimization (SEO) has been applied in recent years to academi...
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Monia Renzi, Eleonora Grazioli, Eleonora Bertacchini and Andrea Bla?kovic
This study evaluates the chemical composition of microplastic materials (MPs) and non-synthetic particles in different table salts of marine origin by the µFT-IR technique. This research focuses on the microparticles fraction within 10?150 µm of size. El...
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Gabriel Bin Susabda,Ryan Eleazar
Pág. 86 - 104
Currently, PT. Bentoel Internasional Investama, Tbk ("Bentoel" or "Company") and its subsidiaries, is a member of the British American Tobacco Group, the world's second largest tobacco group by global market share with trademarks in more than 200 countri...
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Chin-Sheng Chen and Chi-Min Weng
The existing trademark image retrieval (TIR) approaches mostly use complex image features, the integration of multi features, a tree structure, etc. to enable highly accurate retrieval. However, there is the heavy computational burden for complex image f...
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Ebru ONURLUBAS, Hüseyin ÇAKIRLAR
Pág. 93 - 112
In conjuction with development of production techniques and growth of world economy; number of goods and services inrease ,business get difficult to find place in market . Business aim to have one step lead over its opponents thanks to right branding str...
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Sathyanarayana S,B. H. Suresh
Pág. 103 - 117
Indian rural market with its enormous size and demand base offers great opportunities to marketers. However, there are many serious challenges that FMCG manufactures face in tackling rural markets, viz., the scattered nature of rural markets, their small...
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Eleni Misokefalou, Fanis Papadimitriou, Pantelis Kopelias, Nikolaos Eliou
Pág. 771 - 782
Over the last years, distracted driving possesses a leading position among accident causes and it constitutes an increasing road safety problem with disastrous results. Considering external factors of distraction as highly significant, they can be groupe...
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Pieter Van Aardt Van Der Spuy
AbstractInternational Accounting Standard 38 (IAS38) prohibits the recognition of internally generated brands as assets. This article explores the implications of this prohibition for the usefulness of financial statements, focusing on the implications f...
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