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Ryo Iwata,Kaoru Kuramoto,Kenyuu Matsumoto,Satoshi Kumagai     Pág. 92 - 102
For companies that want to sell a high volume of products, it is important to identify innovative buyers to help with product marketing efforts. The purpose of this paper is to construct a model extracting whether users are innovative buyers or not from ... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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