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Isha Kharub, Michael Lwin, Aila Khan, Omar Mubin and Suleman Shahid
This exploratory study examines the effectiveness of social robots? ability to deliver advertising messages using different ?appeals? in a business environment. Specifically, it explores the use of three types of message appeals in a human-robot interact...
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Hollie L. Tripp, Justin C. Strickland, Melissa Mercincavage, Janet Audrain-McGovern, Eric C. Donny and Andrew A. Strasser
Current text-only cigarette warning labels (long-term, loss-framed messages) may not motivate positive changes in smoking behavior. The current project was a cross-sectional study examining the effects of tailored cigarette warnings on perceived message ...
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Issham Ismail,Rozhan Mohammed Idrus,Siti Sarah Mohd Johari
Pág. pp. 10 - 16
This study investigated whether mobile learning via Short Message Service (SMS-learning) is accepted by the students enrolled in the distance learning academic programme in the Universiti Sains Malaysia. This study explored the impact of perceived useful...
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