|
|
|
|
|
Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
ver más
|
|
|
|
|
|
|
|
|
|
|
Rahmawati Azizah Mt,Ria Octavia
Pág. 175 - 194
Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teac...
ver más
|
|
|
|
|
|
|
|
|
|
|
Omar Chabán, Alfredo Flores-Hernández, María Eugenia López-Pérez and Miguel A. Ruz-Mendoza
Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein?providing a broad range of research covering the terms? me...
ver más
|
|
|
|
|
|
|
|
|
|
|
Sulistyowati Sulistyowati,Alvy Zainuna
Pág. 113 - 126
Hedonic is a lifestyle of an individual to spend time having fun. This lifestyle triggers impulse buying behavior which is included in consumptive behavior. This study aims to answer the questions of how hedonic lifestyles affect impulse buying behavior ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Majid Nasirinejad and Srinivas Sampalli
Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ?smart? since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not ev...
ver más
|
|
|
|
|
|
|
|
|
|
|
Hadiqa Riaz, Umair Baig, Ieva Meidute-Kavaliauskiene and Hassaan Ahmed
This research work was designed to investigate the changing dynamics of the retail landscape driven by omnichannel retailing, and to determine the effects on the omnichannel customer?s experience. The role of omnichannel customer behavior in the relation...
ver más
|
|
|
|
|
|
|
|
|
|
|
Calin Vâlsan, Elena Druica and Eric Eisenstat
We propose an agent-based model of financial markets with only one asset. Thirty-two agents follow very simple rules inspired by Wolfram?s Rule 110. They engage in buying, selling, and/or holding. Each agent is endowed with a starting balance sheet marke...
ver más
|
|
|
|
|
|
|
|
|
|
|
Daniel Yang, Arya Goutam, Kevin Ji and TJ Tsai
This paper studies the problem of identifying piano music in various modalities using a single, unified approach called marketplace fingerprinting. The key defining characteristic of marketplace fingerprinting is choice: we consider a broad range of fing...
ver más
|
|
|
|
|
|
|
|
|
|
|
Muhammad Saif Furqan Abdullah, Yessy Artanti
Pág. 78 - 91
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead pe...
ver más
|
|
|
|
|
|
|
|
|
|
|
Merima Cinjarevic, Emir Agic, Enisa Dizdarevic, Adi Alic, Muamer Halilba?ic
Pág. 82 - 93
|
|
|
|
|
|