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Asphat Muposhi,Mercy Mpinganjira,Marius Wait
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Mornay Roberts-Lombard,Mercy Mpinganjira,Goran Svensson
AbstractBackground: A relationship marketing approach to the management of business relationships can enhance overall customer satisfaction and reduce economic risks, such as opportunism that is associated with business dealings.Aim: The aim of...
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Mercy Mpinganjira,Mornay Roberts-Lombard,Goran Svensson,Greg Wood
AbstractBackground: Many organisations develop codes of ethics to help guide business conduct. However, not much is known about the contents of codes of ethics. Objectives: This article aims at investigating the code of ethics content cons...
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Rosemary Matikiti,Mercy Mpinganjira,Mornay Roberts-Lombard
Problem investigated: Tourism organisations and destination policy makers need to understand factors that influence tourist use of SNSs for trip organisation in order for them to be able to effectively utilise SNSs. Methodology: The methodological appr...
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