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Isha Kharub, Michael Lwin, Aila Khan, Omar Mubin and Suleman Shahid
This exploratory study examines the effectiveness of social robots? ability to deliver advertising messages using different ?appeals? in a business environment. Specifically, it explores the use of three types of message appeals in a human-robot interact...
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Predrag Jovanovic, Tamara Vlastelica, Slavica Cicvaric Kostic
Pág. 35 - 45
Companies use various appeals in their advertising practice to impact consumers? attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rat...
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Norma Castillo Eichin
Pág. 66 - 75
Resumen: Al leer o escuchar la obra Nicolás Guillén se percibe el ritmo musical de su poesía y por eso analicé las tres artes poéticas que escribió desde sus poemas de adolescencia hasta las de su madurez. En todas ellas el poeta manifiesta que la música...
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Suci Paramitasari Syahlani,Bernardinus Maria Purwanto,Mujtahidah Anggrian Ummul Muzayyanah
Pág. 221 - 228
Some manufacturers have strengthened promotion by including the third party reviews on leaflet in the product packaging to gain a better market response. Third Party Organization (TPO) endorsers in rational appeal advertisement did not perform well compa...
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