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Hadiqa Riaz, Umair Baig, Ieva Meidute-Kavaliauskiene and Hassaan Ahmed
This research work was designed to investigate the changing dynamics of the retail landscape driven by omnichannel retailing, and to determine the effects on the omnichannel customer?s experience. The role of omnichannel customer behavior in the relation...
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Ferdinando Chiacchio, Diego D?Urso, Ludovica Maria Oliveri, Alessia Spitaleri, Concetto Spampinato and Daniela Giordano
Industry 4.0 is leading society into a new era characterized by smart communications between consumers and enterprises. While entertainment and fashion brands aim to consolidate their identities, increasing consumers? participation in new, engaging, and ...
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Yulin Chen
This research proposes a framework for the fashion brand community to explore public participation behaviors triggered by brand information and to understand the importance of key image cues and brand positioning. In addition, it reviews different partic...
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Marián Navarro Beltrá,Irene Garcia Medina,Pedro Pereira Correia
Pág. pp. 30 - 43
The main goal of this study is to examine the communication that fashion brands make through Facebook. It is intended to ascertain if the fashion brands use a communication strategy based on dialogue with their followers. In order to reach the objectives...
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Mariam Abuzar Wyne,Faheem Ahmad Khan,Khurram Shafi
Pág. 12 - 21
Drastic dynamism in internet technology and the evolution of social media has had a major impact on the way firms interact and build relationships with their customers online. Social networking sites (SNSs) such as Facebook, allow firms to interact direc...
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Zahaira Fabiola González Romo,Irene García-Medina,Noemí Plaza Romero
Pág. pp. 136 - 149
This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audienc...
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Zahaira Fabiola González Romo,Ruth Contreras-Espinosa,irene García Medina
Pág. pp. 58 - 63
Apps are of great interest and curiosity for the users of mobile phones, being already highly unloaded and used for the users of smartphones.The fashion mobile applications represent only a fraction of the mobile global applications (almost 0,2 %), never...
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S. Y. Tzeng,W. M. Wong
AbstractThis study explores consumers? decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands ret...
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Laura Catalina Timiras
This paper is based on some results of a direct research conducted among youth 18-30, students of the Faculty of Economic Sciences of the Vasile Alecsandri University of Bacau. The research was conducted in the month of April 2016 on a sample of 100 stud...
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