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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Martina Zámková, Stanislav Rojík, Martin Prokop, Simona Cincalová and Radek Stolín
The organic market in the Czech Republic has been growing dynamically, mainly in the last two decades. It is increasing the number of organic farms and producers of organic food. It was also identified as growing in popularity with Czech customers in the...
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Tetiana Kornieieva, Miguel Varela, Ana Lúcia Luís and Natália Teixeira
The article presents a theoretical generalisation and solution of a current scientific and applied problem which develops theoretical principles, methodological approaches and scientific and practical recommendations for improving the mechanism of labour...
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Jintao Zhao, Wenlei Sun, Cheng Lu, Xuedong Zhang, Lixin Wang and Dajiang Wang
Wire and cable are important industrial products involving the national economy and people?s livelihood, which are hailed as the ?blood vessel? and ?nerve? of the national economy, providing the basic guarantee for the normal operation of modern economy ...
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Pavel Pereslavtsev, Christian Bachmann, Joelle Elbez-Uzan and Jin Hun Park
There is widespread use of nuclear radiation for medical imagery and treatments. Worldwide, almost 40 million treatments are performed per year. There are also applications of radiation sources in other commercial fields, e.g., for weld inspection or ste...
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Martina Ludewig, Julia Rattner, Johannes J. Künz, Martin Wagner and Beatrix Stessl
Pathogenic microorganisms surviving in dry products have regularly led to recalls and foodborne disease outbreaks. Therefore, the microbiological quality of 61 dried mushrooms samples purchased online and in supermarkets were analyzed. Counts of aerobic ...
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Yusung An, Hayoung Oh and Joosik Lee
The feedback shared by consumers on e-commerce platforms holds immense value in marketing, as it offers insights into their opinions and preferences, which are readily accessible. However, analyzing a large volume of reviews manually is impractical. Ther...
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Viorica Gu?an, Larisa ?avga, Constanta Laura Zugravu, Diana Bucur and Gheorghe Adrian Zugravu
Traditions of vine cultivation and wine production have been formed in Moldova over centuries. According to folk traditions, wine is an integral part of any event organized by the locals. Wine tourism is a particularly significant sector for the country?...
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Amy H. I. Lee and He-Yau Kang
Within the competitive global market and fast-advancing technology environment, in order to survive and to succeed, firms need to spontaneously respond to market changes and the uncertainty of customer needs. Therefore, New Product Development (NPD) is e...
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