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Fhrizz S. De Jesus, Hazel Jade E. Villamar, Ramezesh E. Dionisio
Pág. 40 - 53
AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to on...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Francisca Adriana Fernandes Simões,Cley Anderson Silva de Freitas,Robson Gonçalves Fechine Feitosa,Yannice Tatiane da Costa Santos,Laisa Daiana Alcântara Costa,Camila de Oliveira Pinho,Maria Lucilene Queiroz da Silva,Suélho Pereira dos Santos
Pág. 180 - 194
A maioria das instituições de ensino e pesquisa possui laboratórios em suas instalações e faz uso de destiladores para produzirem água destilada, sendo este equipamento um grande consumidor de água. Dessa forma, este trabalho teve como objetivo analisar ...
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Guillermo Calahorra-Candao and María José Martín-de Hoyos
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants....
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Kaida Chen, Hanliang Lin, Yen-Jong Chen, Yue Xu, Shuhui Ding, Yujie Guo and Shuying You
The distinct cultural environment of various regions leads to unique consumer preferences for building facades, including the colours and materials that are used for the exteriors of condominium buildings. Understanding these preferences holds significan...
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Omar Chabán, Alfredo Flores-Hernández, María Eugenia López-Pérez and Miguel A. Ruz-Mendoza
Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein?providing a broad range of research covering the terms? me...
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Dominic Lightbody, Duc-Minh Ngo, Andriy Temko, Colin C. Murphy and Emanuel Popovici
The growth of the Internet of Things (IoT) has led to a significant rise in cyber attacks and an expanded attack surface for the average consumer. In order to protect consumers and infrastructure, research into detecting malicious IoT activity must be of...
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Yuchen Wang, Adeela Gulzari and Victor Prybutok
This study investigates the understudied area of motivational factors influencing the rental intention of electric vehicles (EVs) within the context of their integration into urban transportation to combat air pollution and reduce carbon footprints and e...
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Fernanda Paes de Barros Gomide, Luís Bragança and Eloy Fassi Casagrande Junior
The construction sector stands as the predominant consumer of cement, steel, and plastic and is accountable for a substantial 55% of industrial carbon emissions. Greenhouse gases and other forms of pollution linked to the housing sector significantly con...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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