3   Artículos

The Name-Your-Own-Price Channel in the Travel Industry: An Analytical Exploration

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 55 Num: 6 Par: 0 Año: 2009

Reservation Price as a Range: An Incentive-Compatible Measurement Approach

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 2 Par: 0 Año: 2007

A Three-Stage Model of Integrated Marketing Communications at the Marketing¿Sales Interface

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 4 Par: 0 Año: 2006