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Yuanyi Yangzi, Shi Wenzhen, Kondoh Takashi
Purpose of Study: The Pharmaceutical industry in China has been increasing its market: Aging society, urbanization, upgrading of structure of consumption, reform for pharmaceutical market by the government. However, it is still under development regardin...
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Min-ju Wang,Meng-Chih Shieh,Frank Pan
Pág. 141 - 147
Drugstore business encountered fierce competition with multiple retailers. Other than professional knowledge and legal protections, drugstores needed to win consumer?s trust by creating a favorable image. Based on the theory of planned behavior (TPB), th...
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Wesley Braga Soares,Douglas Wegner,Pietro Cunha Dolci
Pág. 83 - 96
This article aims to analyze the motivations, the process and the results of a merger strategy established by three business networks. The research consisted in an exploratory single case study. It was analyzed a business network composed by drugstores, ...
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