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Ozan Altun,Cevdet Kizil,Gülay Selvi Hanisoglu,Nazar Demir
Pág. 67 - 86
The aim of this research was to examine the consumers' preference of paint purchase from the viewpoint of individuals employed in the Turkish paint industry. It was aimed to reach at least 278 individuals with a sampling error of 5%. Within this scope, 3...
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Zhuoran Shan, Zhe Wu and Man Yuan
The attractiveness of commercial centers is one of the core issues in urban and rural planning research. To deepen the theoretical understanding of attractiveness and optimize modeling, we empirically analyzed the factors and mechanisms influencing the a...
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Cynthia Goudeau, Hyun-Joo Lee
Pág. 01 - 11
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Carla J. Berg, Lorien C. Abroms, Hagai Levine, Katelyn F. Romm, Amal Khayat, Christina N. Wysota, Zongshuan Duan and Yael Bar-Zeev
IQOS, the leading heated tobacco product globally, recently received ?reduced exposure? authorization from the US Food and Drug Administration. Independent research focusing on IQOS marketing and potential impact on consumers? perceptions and behavior, a...
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Cristobal Fernandez Muñoz,Felisa Arribas Pérez,Cristina Martín Zapata
Pág. 31 - 40
Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding ...
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Jessica Müller,Juan Bernardo Amezcua,Sheyla Müller
Pág. 15 - 30
Green consumer buying behavior has recently increased. According to Kantar World Panel Mexico in 2012, only 16% of Mexicans carried out some ecological action and, in 2019, 7 of 10 Mexicans are willing to buy ecological products. In order to assess the m...
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S Luckyardi, C N Albar, N N Supriatna
Pág. 6 - 12
The purpose of this research is to analyse the influence of e-advertising on consumers. The case study was conducted on culinary product by performing literature study method and questionnaires. Purposive sampling technique was used with two criteria nam...
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Sorina Vasile,Lebogang Mototo,Tinashe Chuchu
Pág. 30 - 35
The modern globalisation and the expansion of multinational brands and social communications has resulted in the youth-consumer market of today being relentlessly exposed to increasing competitive multimedia messages and advertising. This research explor...
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Ghazanfar Ali Abbasi,Sea Su-Yee,Yen-Nee Goh
Pág. pp. 95 - 110
The purpose of this paper is to propose and test an integrated model of mobile advertising taking into consideration the exclusive characteristics of Malaysian consumers. The survey research method has been used to collect data among young mobile users i...
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