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Ivana Markovic, Biljana Rabasovic, Nikola Stojanovic
Pág. 13 - 24
Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating brand personality is an efficient differentiation strategy, used by numerou...
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Marina Dobrota, Nikola Zornic, Aleksandar Markovic
Pág. 77 - 88
Research Question: This paper investigates the trend and flow of foreign direct investments (FDI) in emerging markets, with the focus on FDI in Serbia in comparison with akin countries from the region. Motivation: FDI is an important factor of growth and...
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Daniel Nemirovsky,Tugberk Arkose,Nikola Markovic,Mario Nemirovsky,Osman Unsal,Adrian Cristal,Mateo Valero
Pág. 95 - 115
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