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Bahtiar Mohamad,Jafri Zulkepli,Ahmed Rageh Ismail,Hassan Abu Bakar
Pág. 42 - 50
The aim of this study is to examine the intrinsic work values that were perceived by the university undergraduates in the three nations (Malaysia, Thailand and Indonesia) to influence cooperative communication. These three nations are among the founders ...
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Bahtiar Mohamad,Hassan Abu Bakar,Ahmed Rageh Ismail,Haslina Halim,Rosmiza Bidin
Pág. 175 - 180
Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education....
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