3   Artículos

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 76 Num: 3 Par: 0 Año: 2012

An Investigation of Earnings Management Through Marketing Actions

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 57 Num: 1 Par: 0 Año: 2011

Measuring Consumer and Competitive Impact with Elasticity Decompositions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 4 Par: 0 Año: 2007