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The European Food and Nutrition Action Plan 2015–2020 encourages Member States to promote local affordable and healthy dietary initiatives to support a sustainable food system, particularly in schools and public institutions where advertising on ea...
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Anna T. Rayward, Corneel Vandelanotte, Kelly Corry, Anetta Van Itallie and Mitch J. Duncan
Social media campaigns provide broad-reach and convenience for promoting freely-available health programs. However, their effectiveness and subsequent engagement of new users is unknown. This study aimed to assess the reach and new member registration ra...
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Hubert Kolodziejski, Olgierd Wyszomirski
Pág. 153 - 163
The purpose of this article is to present the promotion as an important marketing tool used in the marketing activities of the organizer of public transport. The basis of the article is the thesis that the promotion of urban transport should be tailored ...
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Monica Patrut
The phenomenon of social media has drawn the attention of the specialists from the political marketing because it contributes quickly and efficiently to the increase of the political product?s visibility and appeals to its supporters for content creation...
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Monica Patrut
Investing in the country brand represents a strategic priority as it consolidates the image and international reputation of the respective members. Although Romania started to invest in this long-term process in 1996, the promotional actions have lacked ...
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Bernarda Miklavc, Janez Stare
Pág. 97 - 106
The concept of social responsibility in connection with the field of human resource management affects both economic and social relations and also the ways the problems that arise in local and broader communities are addressed. Socially responsible behav...
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Claudia-Nicoleta Dobrescu,Mirela Costencu
Within a company?s activities, an important role is granted to the performance and implementation of information campaigns for the final consumers. The paper has the general objective to identify specific issues that constitute the premises for the prepa...
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