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Hazel T. Suchard
AbstractThis article is a historical overview of the development of telephone interviewing from the time of Gallup (1929) till today. Several advantages (such as costs, decreased risk and time, flexibility of research plan, etc.) and disadvantages (such ...
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Hazel T. Suchard
AbstractMarketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages i...
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Hazel T. Suchard
AbstractImportant aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international comp...
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