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Célia Talma Gonçalves, Maria José Angélico Gonçalves and Maria Inês Campante
The rapid advance of business technologies in recent years has made knowledge an essential and strategic asset that determines the success or failure of an organisation. Access to the right information in real time and with high selectivity can be a comp...
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Maria José Angélico Gonçalves, Amélia Cristina Ferreira da Silva and Carina Gonçalves Ferreira
The growing dissemination of digital technologies has had an incomparable impact on many dimensions of today?s civilisation. Digital transformation (DT) redefined the industrial structures and reinvented business models. Hence, in the face of Industry 4....
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Fátima Figueiredo, Maria José Angélico Gonçalves and Sandrina Teixeira
Data generation is currently expanding at an astonishing pace, and the function of marketing is becoming increasingly sophisticated and customized. Companies seek to understand their internal corporate environment and externalities and to exponentially e...
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