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en línea
Yen Wan Chong,Maria Abdul Rahman     Pág. 187 - 192
In today?s global work environment characterised by workplace diversity, multicultural skills or cultural intelligence (CQ) are essential soft skills for managerial success. In a multi-cultural country like Malaysia, the development of multicultural sens... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Maria Abdul Rahman,Yusniza Kamarulzaman     Pág. 205 - 211
The success of a firm in an outsourcing relationship depends on the loyalty of a business customer towards its service providers. Therefore, it is crucial for service providers to focus on relationship marketing strategies to increase their customers? lo... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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