5   Artículos

Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms?

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 56 Num: 2 Par: 0 Año: 2010

Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 56 Num: 4 Par: 0 Año: 2010

Product Variety, Informative Advertising, and Price Competition

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 1 Par: 0 Año: 2010

Conspicuous Consumption and Sophisticated Thinking

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 51 Num: 10 Par: 0 Año: 2005

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 42 Num: 1 Par: 0 Año: 2005