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Piotr Sliz
Purpose: The advancements in deep learning and AI technologies have led to the development of such language models, in 2022, as OpenAI?s ChatGPT. The primary objective of this paper is to thoroughly examine the capabilities of ChatGPT within the realm of...
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Roya bakhshinezhad shamami,Bahram Kheiry
Pág. 123 - 136
The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived quality, brand loyalty, and brand awareness) using the Aaker Model. After-sales...
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Mohannad A.M. Abu Daqar,Ahmad K. A. Smoudy
Pág. 22 - 31
The main aim of the study is to examine the role of Artificial Intelligence (AI) on Enhancing Customer Experience in Palestine through different industries, such as banks and telecommunication companies. Interviews and a structured questionnaire were the...
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Jose Albors-Garrigos, Alex Frass, Klaus Peter Schoeneberg, Angel Peiro Signes
Pág. 13 - 27
This article clarifies the impact of national culture in the after sales service in the automotive sector. Introduction and objectives: After-sales services have become paramount in the automobile industry. However, they are not sufficiently resear...
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Irwan Christanto Edy 10.21831/economia.v13i1.12958
Pág. 56 - 67
Abstract: Construction of Antecedent Factor Model of Customer Value-Based Loyalty. The study aims to test the conceptual model of the effect of customer value on customer loyalty through satisfaction, after sales service, trust the brand and relationship...
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Astri Ayu Purwati,Tomy Fitrio,Frank Ben,Muhammad Luthfi Hamzah
Pág. 223 - 235
Abstract: In this globalization era, companies are always required to show excellent performance and be able to adapt in changes and current business competitiveness. The aim of this research was to analyzed the effect of product quality and after-sales ...
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