3   Artículos

 
en línea
Laura Catalina Timiras    
Based on the results of a direct research conducted in April 2016 among students of the Faculty of Economic Sciences of the Vasile Alecsandri University of Bacau, this paper highlights the notoriety of Romanian brands in general, as well as for product c... ver más
Revista: Studies and Scientific Researches: Economics Edition    Formato: Electrónico

 
en línea
C. Boshoff,C. Gerber    
AbstractMillions of rands are spent on sponsorship in general every year, and on sports sponsorships in particular. Yet little is known about the effectiveness of this expenditure. In addition, sponsors are often not sure whether only their brands benefi... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

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