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Bilson Simamora
Pág. 35 - 45
Can we detect future student loyalty at the moment of university choice? Based on the expectancy-value belief theory, the author develops the model of goal-directed student decision quality to answer that question. The premise is that decision quality de...
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Hatice Aydin,Cemal Zehir
Pág. 272 - 283
Consumers? loyalty to a brand depends on their establishing an emotional relationship with it. This relationship may be called as brand romance. Many factors influence the emergence of brand romance (ROM), including brand novelty (BN), brand satisfaction...
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Medha Srivastava,Alok Kumar Rai
The widespread reverence for customer loyalty among marketers and businesses all across the globe is inspired from its manifestations since its the consumption decisions of loyal customers that leave a mammoth mark over the revenues and growth of a firm....
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