4   Artículos

 
en línea
Haijian Wang, Jianyi Ding, Umair Akram, Xialei Yue and Yitao Chen    
The COVID-19 pandemic and the continuous advancement of live e-commerce technology pushed the swift growth of live e-commerce in China. Based on the S?O?R theoretical framework, this study investigates the impact of live broadcast characteristics on cons... ver más
Revista: Information    Formato: Electrónico

 
en línea
Yitao Chen, Haijian Wang, Lei Wang and Jianyi Ding    
Continuous enhancements of the intelligence of electronic products can lead to the homogenization of products and innovation of offline experiential marketing modes. The diversified development of brand sales channels is inevitable, to fulfill the divers... ver más
Revista: Information    Formato: Electrónico

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