|
|
|
|
|
Amar Nuriman Izudin, Endang Ruswanti, Moehammad Unggul Januarko
Pág. 167 - 179
|
|
|
|
|
|
|
|
|
|
|
Endang Ruswanti,Benny Herlambang,Moehammad Unggul Januarko
Pág. 249 - 258
Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Endang Ruswanti
Pág. 377 - 384
This study examines the effect of materialism on fashion clothing and recreational shopper identity. This is done by a survey with the total sample of 71 respondents. It consists of 45 respondents male and 26 female; while 56 respondents earn more than 5...
ver más
|
|
|
|
|
|
|
|
|
|
|
Endang Ruswanti
The study examines the effect of five dimensions of selective consumers, commonly known as cherrypick, on market maven mediated by shopping satisfaction. For practitioners, cherry pickers havecontributed to a lot in building price competition among retai...
ver más
|
|
|
|
|
|