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Bahtiar, Muhammad Arsyad, Darmawan Salman, Muhammad Azrai, Andi Tenrirawe, Muhammad Yasin, Abdul Gaffar, Amelia Sebayang and Peter Juma Ochieng
Farmers? satisfaction with new superior varieties (NSVs) is a critical strategy for boosting their adoption. Out of 48 national NSV hybrids produced, only three, including Nasa-29, JH-37, and Bima-10, have been widely distributed at the farmer level. How...
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Nicole Walzhofer, Marcus Riekeberg and Florian Follert
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ...
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Irina Tolstikova,Olga Ignatieva,Konstantin Kondratenko,Alexander Pletnev
Pág. 60 - 69
The article is devoted to the study of the communicative competence of the "digital generation", understood as readiness for network professional, educational and scientific integration. Researched based on a series of surveys conducted by a team of auth...
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I.V. Volkov,D.V. Baldov
Pág. 35 - 43
The production of products of any category in conditions of natural competition is due to a competent choice of pricing policy. The launch of a new product on the market should be accompanied by a study of its competitiveness. Otherwise, an incorrect mar...
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Heru Susanto, Aida Sari and Fang-Yie Leu
Social media is now regarded as the most valuable source of data for trend analysis and innovative business process reengineering preferences. Data made accessible through social media can be utilized for a variety of purposes, such as by an entrepreneur...
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Slavica Popovic,Mira Avramovic
Pág. 089 - 102
The assumption of successful marketing communication within the service sector is the establishment of two-way interactive communication between service users and service companies. The aim of the strategy of marketing communication is attracting new use...
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Nadezhda N. Pokrovskaia, Olga N. Korableva, Lucio Cappelli and Denis A. Fedorov
Digital regulation implies the quantified measuring and the network infrastructure allowing managers to control the processes of value creation. Digital regulation needs to take into account tacit elements of the value creation process, including unconsc...
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Elias Munapo
Pág. 6 - 10
The paper presents a new method for solving the 0?1 linear programming problems (LPs). The general 0?1 LPs are believed to be NP-hard and a consistent, efficient general-purpose algorithm for these models has not been found so far. Cutting planes an...
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David Eshun Yawson
Pág. 50 - 62
The intense competition that small businesses encounter in business has elicited interventions and supports for small and medium enterprises (SMEs) to engage in marketing with cutting-edge consumer information which will enable them compete in their mark...
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Umar Garba Adamu, Siti Rahayu Hussin, Noor Azlin Ismail
Lack of innovative marketing strategy is one of the most common issues faced by small and medium-sized companies. Marketing strategy, tools, and tactics have been identified to be among the vulnerabilities of small and medium-sized businesses around the ...
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