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Mohammad Ismail,Ahmad Fuad Ibrahim,Mohd Rafi Yaacob,Asrul Hey Ibrahim,Mohd Nazri Zakaria,Razli Che Razak,Mohd Nor Hakimin Yusoff,Tan Tse Guan,Anis Nabila Kamaruddin
Pág. pp. 141 - 150
Psychometric Test has been used as an individual trait measurement for a long time for both experienced entrepreneurs as well as young generation who are looking for their potential in entrepreneurship. The assessment and measurement of strength and weak...
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Mohammad Ismail,Razli Che Razak,Mohd Rafi Yaakob,Mohd Nazri Zakaria,Nadia Hanum,Azyanee Luqman
Pág. pp. 49 - 57
This preliminary analysis examines mobile marketing usage among Generation Y. This study investigates the level of mobile marketing usage among Gen Y and to identify the relationships between attitude, subjective norm, perceived behavioural control, perc...
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Mohammad Ismail,Razli Che Razak
Pág. pp. 38 - 42
The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research...
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