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Suci Paramitasari Syahlani,Bernardinus Maria Purwanto,Mujtahidah Anggrian Ummul Muzayyanah
Pág. 221 - 228
Some manufacturers have strengthened promotion by including the third party reviews on leaflet in the product packaging to gain a better market response. Third Party Organization (TPO) endorsers in rational appeal advertisement did not perform well compa...
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