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Brian A. Zinser, Gary J. Brunswick
The phenomenon known as out-shopping behavior (also known as intermarket patronage) is further explored and analyzed within the context of international cross-border consumer behavior. The authors provide an extensive literature review and a set of resea...
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Gary J. Brunswick
As a variety of marketing environmental factors have changed and evolved over the past century, so has the definition(s) of marketing. The author provides a chronological listing of the various (and popular) definitions of marketing that have been used i...
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Henry B. Balfanz, Gary J. Brunswick
This is a case about an entrepreneur who has spent his entire life riding, fixing, and selling bicycles. While the business is a family business, there is little doubt that it revolves around the owner and his reputation as not only a smart businessman, ...
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Gary J. Brunswick, Brian Gnauck, Raymond Amtmann, Samuel P. Graci
This case focuses on a unique and often overlooked product market sporting event timing systems and supplies and involves a Japanese manufacturer of radio frequency identification (RFID)-based timing systems called Micro Talk Systems or MTS. Some of th...
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Henry B. Balfanz, Gary J. Brunswick, Margaret Sklar
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