3   Artículos

Consumer Value-Maximizing Sweepstakes and Contests

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 2 Par: 0 Año: 2010

A Bargaining Model for a First-Time Interaction Under Asymmetric Beliefs of Supply Reliability

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 52 Num: 6 Par: 0 Año: 2006

Price Competition with Reduced Consumer Switching Costs: The Case of Wireless Number Portability in the Cellular Phone Industry

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 52 Num: 1 Par: 0 Año: 2006