|
|
|
|
|
Hasan Koç,Marcela Ruiz,Sergio España
Pág. 53 - 74
Novice innovators and entrepreneurs face the risk of designing naive business models. In fact, lack of viability in business models is perceived to be a major threat for the start-up success. Both the literature and the responses we gathered from experts...
ver más
|
|
|
|
|