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Ioana Olariu
This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Pr...
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Ioana Olariu
In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchas...
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Ioana Olariu
Building an effective sales force starts with selecting good salespeople, but good salespeople are very difficult to find. The reason for this is that most sales jobs are very demanding and require a great deal from the salesperson. There are many differ...
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Ioana Olariu
Personal selling is a major element in the marketing communication program of a business firm. This article describes in a theoretical way the scope and significance of personal selling in marketing, it outlines the stages of the selling process. Persona...
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Ioana Olariu,Bogdan Nichifor
A press conference is an important tool of public relations. The primary role of public relations is to manage a company?s reputation and help build public consent for its enterprises. The goal of PR is to develop and maintain goodwill with most, if not ...
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Ioana Olariu
This article is a theoretical approach on retail reverse logistics. Environmental concern and the current marketing strategy have spurred retailers to implement strategies to facilitate product returns from end customers. Reverse logistics, indicating th...
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Ioana Olariu
In the face of higher costs of operation and increasing pressures from customers for better service, the logistics organization must adapt to meet the challenge. An understanding of the factors that make organizations effective, and a knowledge of how th...
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Ioana Olariu
As the power of consumers is growing, the product return for customer service and customer retention has become a common practice in the competitive market, which propels the recent practice of reverse logistics in companies. Many firms attracted by the ...
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Ioana Olariu
This paper highlights the way in which a distribution system can be made operational in FMCG, starting from the interaction between three components of the system: selling, delivery and trade marketing. On this basis, I have categorized the improvement o...
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Ioana Olariu
This article is a theoretical approach on the main mathematical models used in marketing practice. Application of general systems theory in marketing involves setting behavior assumptions as models of various processes.These models have, on the one hand,...
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