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Lesedi Machi, Phindulo Nemavhidi, Tinashe Chuchu, Brighton Nyagadza , Marike Venter de Villiers
Pág. 176 - 187
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Marike Venter de Villiers,Tinashe Chuchu,Gugu Valerie Chavarika
Pág. pp. 137 - 152
Co-creation of value between the consumer and services providers is an idea that has been receiving much attention. The purpose of this study was to investigate the influence of consumer motivation on attitudes and adoption intention of co-creational ban...
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Marike Venter de Villiers,Richard Chinomona,Tinashe Chuchu
AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a...
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