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Mornay Roberts-Lombard,Mercy Mpinganjira,Goran Svensson
AbstractBackground: A relationship marketing approach to the management of business relationships can enhance overall customer satisfaction and reduce economic risks, such as opportunism that is associated with business dealings.Aim: The aim of...
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Marina Bornman
AbstractTo trust is to believe that another person will cooperate for your benefit and will not take advantage of you if an opportunity to do so arises. Trust is valued as a relational variable providing the base for voluntary cooperation. This article a...
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Mornay Roberts-Lombard,Lauren Strachan,Leon du Plessis
AbstractThe primary objective of this article is to compare the influence of trust, commitment, and conflict-handling on customer loyalty through the intervening role of Customer Relationship Management (CRM) in the life and non-life insurance sector of ...
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