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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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Patria Laksamana
Pág. 22 - 28
This article aims to examine the mediating role of customer relationship in social media marketing. Its affect on purchase intention and brand loyalty is also analyzed. The conceptual model was tested in the context of retail banking. Data were collected...
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Mohannad A.M. Abu Daqar,Ahmad K. A. Smoudy
Pág. 22 - 31
The main aim of the study is to examine the role of Artificial Intelligence (AI) on Enhancing Customer Experience in Palestine through different industries, such as banks and telecommunication companies. Interviews and a structured questionnaire were the...
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Fitrizal Fitrizal,Nandan Limakrisna
Pág. 18 - 25
The low customer loyalty to Four-Star Hotels in West Sumatera province was allegedly caused by customer relationship management, service quality and customer value are still low. The purpose of this research was to determine and analyze the effect of cus...
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Yakup AKGÜL, Hadi RUBACI
Pág. 239 - 248
Although there are many implications regarding customer experience, retention, loyalty etc. the comprehensive approach for digital customer engagement still needs more attention. Digital platforms leave customer alone with his or her community without ba...
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Gatot Wijayanto,Yuyus Suryana,Yevis Marty Oesman,Arief Helmi
Pág. 104 - 112
Credit cards are one way to facilitate buying and selling transactions involving banks / issuing companies, credit card holders and sellers. Banking is quite optimistic in the future, the credit card business can provide significant benefits. In the prac...
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Mohannad A. M. Abu Daqar,Ahmad K. A. Smoudy
Pág. 39 - 46
The main aim of this study is to investigate the impact of Customer Relationship Management on consumer buying behavior. The researcher used primary data through a close-ended structured survey were distributed at banks customers in Palestine, and the se...
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Abdullah Muksin,Ruwaida Ruwaida,Zainal Arifin,Aniza Nur Madyanti,Safri Safri
Pág. 81 - 89
The purpose of this paper is to find and analyze the determinants that significantly BPRS Customers Equity in ex. Banyumas residency, Central Java. Problems of this research formulated in 7 hypotheses that SEM tests analysis with Lisrel 8.80 shoves ware ...
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Feliks Anggia,Ubud Salim,Sunaryo Sunaryo,Solimun Solimun
Pág. 74 - 82
The research approach is quantitative, explanatory. The research analytical unit is a trader of leather industrial products as a small business presentation totaling 65,086 population. The sample of research is the trader who at the same time become the ...
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Mahdi Rezapour,Mehraban Hadi Peykani
Pág. 237 - 243
The main objective of this study was to compare customer satisfaction with the quality of e-banking services among state, private and altered banks in Isfahan. In terms of purpose, this study is descriptive and this is a survey. The population of this re...
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