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Alexandra VI?ELAR
Pág. 257 - 268
Building a personal brand in this modern age, where technology and social platforms redefine the way individuals interact, has become a necessity, especially for the young generation Z which are increasingly involved in the online medium. A personal bran...
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Zahaira Fabiola González Romo,Irene García-Medina,Noemí Plaza Romero
Pág. pp. 136 - 149
This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audienc...
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Kostas Zafiropoulos, Vasiliki Vrana and Dimitrios Vagianos
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Wei-Li Wu, Yi-Chih Lee
Consumers value the advice of others when they are shopping online. Therefore, some high pageview bloggers could have a great influence on a consumers shopping decision. Blog marketing is a new communication tool. Blog trustworthiness, product attitude a...
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