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Ivana ?tulec, Kristina Petljak, Anja Kukor
Pág. 138 - 151
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Freddy Martin Verastegui Tene,Jorge Alberto Vargas Merino
Pág. 41 - 54
Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandi...
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Muhammad Saif Furqan Abdullah, Yessy Artanti
Pág. 78 - 91
The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead pe...
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Francisco Muñoz Leiva, Mª. Eugenia Rodríguez López, Francisco Liébana Cabanillas
Pág. 50 - 74
En este artículo aparecen los resultados de un análisis bibliométrico centrado en la comunidad académica y profesional interesada por el estudio del merchandising de autoservicio (self-service merchandising) o marketing en el punto de venta. El objetivo ...
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Paulo Henrique Pinho Oliveira,Maria Fernanda Tavares Lutterbach
Pág. 1991 - 2004
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Chiara Fantauzzi, Rocco Frondizi, Nathalie Colasanti and Gloria Fiorani
Higher education institutions are called to expand their role and responsibilities, by enhancing their entrepreneurial mindset and redefining relationships with stakeholders. In order to cope with these new challenges, they have started to operate in a s...
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S M Uvaneswaran,Tsega Zemen,Seid Muhammed Ahmed
Corporate Social Responsibility (CSR)is the commitment of business to contribute to sustainable economic development ? working with employees, their families, the local community and society at large to improve the quality of life for the business and pu...
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Ludmila Bandeira Lima Barros,Ana Maria Simões Ribeiro,Martin de La Martinière Petroll,Rudimar Antunes da Rocha
Pág. 81 - 98
As técnicas de visual merchandising são utilizadas no varejo de moda a fim de adquirir vantagem competitiva frente a um cenário cada vez mais dinâmico e desafiador. Ademais, os consumidores atuais não almejam apenas o produto ideal, mas principalmente a ...
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Kaukab Abid Azhar,Dr. Muhammad Adnan Bashir
Pág. 37 - 56
Online grocery stores are becoming more popular than ever. As the number of consumers of online grocery stores increases, understanding e-loyalty in this context is pivotal. Despite its growing importance, e-loyalty in online grocery shopping is a less e...
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Alberto Ferreira Queiroz Santana,Djair Picchiai Picchiai
Pág. 329 - 344
As pesquisas de neurodesign e visual merchandising ajudam a desenvolver cognições sensoriais, contribuindo para uma maior percepção e melhor experiência do individuo em ambientes de comércio, fato que afeta diretamente o seu coamportamento consumidor. Es...
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