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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Martina Zámková, Stanislav Rojík, Martin Prokop, Simona Cincalová and Radek Stolín
The organic market in the Czech Republic has been growing dynamically, mainly in the last two decades. It is increasing the number of organic farms and producers of organic food. It was also identified as growing in popularity with Czech customers in the...
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Youssef El Archi, Brahim Benbba, Moaaz Kabil and Lóránt Dénes Dávid
This study explores the adoption of digital technology in sustainable tourism destinations and provides insights into current research. Using a bibliometric analysis approach, it comprehensively evaluates research outputs, identifies trends, and highligh...
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Najahul Kamilah Aminy Sukri, Siti Nur ?Atikah Zulkiffli, Nik Hazimah Nik Mat, Khatijah Omar, Mukhammad Kholid Mawardi and Nur Farah Zafira Zaidi
The objective of this study is to look at how Malaysian small and medium enterprises (SMEs) are applying eco-innovation capabilities in order to sustain their business performance. Eco-innovation capabilities are represented in this study by five differe...
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Carolina Sanchez, Carla Rodriguez-Sanchez and Franco Sancho-Esper
Water scarcity, aggravated by growing demands, represents a significant challenge for humanity. Promoting household sustainable water-consumption behaviors has become vital. The Community-Based Social Marketing (CBSM) framework stands out among many stra...
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Supawan Visetnoi and Wayne Nelles
This paper examines how organic pork (OP) production, marketing and consumption in Thailand contributes to global Sustainable Development Goals (SDGs) that affect food agri-food system sustainability. The paper discusses technical debates and academic li...
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Diana Cardoso, Bruno Sousa, Dália Liberato, Pedro Liberato, Eunice Lopes, Francisco Gonçalves and Victor Figueira
The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management)...
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Konstantinos I. Roumeliotis and Nikolaos D. Tselikas
In the present-day digital landscape, websites have increasingly relied on digital marketing practices, notably search engine optimization (SEO), as a vital component in promoting sustainable growth. The traffic a website receives directly determines its...
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Pág. 87 - 103
Women entrepreneurs play a substantial role in the sustainable economic development in the world. In Bangladesh, the contribution of women entrepreneurs is still insignificant compared to male entrepreneurs due to several barriers to their financial incl...
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Wei Wang, Luyao Wang, Xu Wang and Yankun Wang
The rapid development of the Chinese economy has stimulated consumer demand and brought huge opportunities for the retail industry. Previous studies have emphasized the importance of estimating regional consumption potentiality. However, the determinants...
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