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Dámaris Girona-Ruíz, Marina Cano-Lamadrid, Ángel Antonio Carbonell-Barrachina, David López-Lluch and Sendra Esther
Smell is the second-most used sense in marketing strategies in the food industry. Sensory marketing appeals to the senses with the aim of creating sensory experiences and converting them into specific emotions associated with a specific product. There is...
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