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Meng-Leong How, Sin-Mei Cheah, Aik Cheow Khor and Yong Jiet Chan
According to the World Bank, a key factor to poverty reduction and improving prosperity is financial inclusion. Financial service providers (FSPs) offering financially-inclusive solutions need to understand how to approach the underserved successfully. T...
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See Kwong Goh,Inn-Shen Tan,Cheow Sern Vincent Yeo
Pág. 283 - 288
The purpose of this study is to investigate the factors that will influence young adults in the urban areas to share online video advertisement. In this study, the authors have shortlisted four important variables, namely extrinsic motivation, informatio...
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Kyaw, Z Y; Yu, S Y; Cheow, C S; Dzulkifly, M H
Pág. 1340 - 1344
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Cheow, C S; Yu, S Y; Howell, N K; Man, Y C; Muhammad, K
Pág. 879 - 885
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