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en línea
Anca Diana ?ERBAN     Pág. 31 - 61
This article aims to operationalize and measure the power of corporate communication and the main strategies that Romanian companies use to communicate their CSR campaigns on Facebook. The study conducts an extensive survey designed to emphasize the corp... ver más
Revista: Management Dynamics in the Knowledge Economy    Formato: Electrónico

 
en línea
Anca Diana ?ERBAN     Pág. 729 - 748
This study focuses on identifying the ratio between the individual and organization authority of CSR managers concerning decision making within the campaigns they coordinate. The sample includes the top 100 Romanian companies selected by turnover. The wa... ver más
Revista: Management Dynamics in the Knowledge Economy    Formato: Electrónico

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