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Montaña Jiménez-Espada, Francisco Manuel Martínez García and Rafael González-Escobar
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Montaña Jiménez-Espada, Francisco Manuel Martínez García and Rafael González-Escobar
Among the priority concerns that figure in the public manager?s portfolio, the existing problems in cities when planning a more efficient management of urban space are well known. Within the wide range of reflections that local corporations consider, one...
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Victor Manuel Escobar Zuñiga
Pág. 43 - 52
This paper presents a case study whose aim is the design of a Financial Education model, implemented in a microfinance institution, with a focused strategy of social intervention to a segment of vulnerable people in Cali. Through this strategy, the most ...
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Manuel Escobar Farfán,Rodrigo Gallardo,Javiera Flores Salas
Pág. 67 - 80
Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand?s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify consume...
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Manuel Escobar Farfán,Constanza Rojas Cuevas,José Urzúa Rivera
Pág. 69 - 82
This study presents an updated application model that identifies the intervening factors in the buyer decision process. In traditional research, the consumer is said to confront two moments of truth before making the decision to buy: first, when encounte...
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Manuel Escobar Farfán,Camila Mateluna Sanchez
Pág. 29 - 42
Brand personality has been studied and completed over the past two decades. Currently, studies comprise characterization and differentiations among brands. Jennifer Aaker (1997) proposed a generizable and reliable scale model applicable to the American c...
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Manuel Escobar Farfán, Constanza Rojas Cuevas, José Urzúa Rivera
Pág. 69 - 82
Tradicionalmente se afirma que el consumidor se enfrenta a dos momentos de la verdad antes de tomar la decisión de compra, en primer lugar, cuando está frente a la góndola, y luego ante la experiencia del producto. Sin embargo, la tecnología de la inform...
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Manuel Escobar Farfán,
Pág. 67 - 80
La industria de pensiones en Chile es altamente criticada por la opinión pública, por lo que es esencial trabajar en una estrategia de marca que potencie la credibilidad y posicionamiento de los diferentes participantes. El objetivo principal de esta inv...
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Hugo Escobar, Nelson Lara, Yubinza Zapata, Camilo Urbina, Manuel Rodriguez, Leonardo Figueroa
Pág. 597 - 607
The objective of this study was to analyze the effect of saline-boron stress on the vegetative growth, dry leaf weight, water potential (?w), relative water content, and leaf and root B and Cl- contents in 8 accessions of olive. Rooted one-year-old plant...
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Cristian Domarchi, Manuel Escobar, Alejandro Tudela
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