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Fayez B. Shriedeh,Noor Hasmini Abd. Ghani
Pág. 15 - 19
This study aims to investigate the effect of service quality on brand equity in medical tourism context. Service quality is considered as a critical success element for achieveing competitive advantage and building strong medical tourism brands in today'...
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Noor Hasmini Abd Ghani,Nik Kamariah Nik Mat
Pág. 521 - 528
The government has revived its campaign for ?Buy Malaysian Goods? in 2010 after its last campaign in 2009, in due to an increase of foreign competition. The campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and serv...
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Noor Hasmini Binti Abd Ghani,Mohammad Kashedul Wahab Tuhin
Pág. 950 - 957
We have investigated the dynamics of how consumer make relationship with brand (non-human entities) that is consumer brand relationships. This relationship is like the same relationship between two people in the society. Meta-analytic literature review h...
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Abdullah Ahmed Nasser Ghasham,Nik Ab Halim Nik Abdullah,Noor Hasmini Abd Ghani
Pág. 192 - 198
Globalisation of market present more challenges and it requires firms to respond by adopting various strategies. One of the strategies is through involvement in international strategic alliances. The objective of this study was to investigate the impact ...
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