2 Artículos

Through the Looking Glass: Enhancing Public University Librarians? Entrepreneurial Competencies in Facing the Impact of Globalization (Conceptual Paper)

Acceso

en línea

Siti Nisrin Mohammed Anis,Amran Mohammed Rasli,Noor Hazarina Hashim Pág. 70 - 79

Human capital and employees? performance are recognized as the premium key resource for organisational competitiveness. However, changes in global finance and organisations are affecting many organisations, including public sectors. Albeit changes, emplo... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 6 Num: 4S Par: 0 Año: 2016

Marketing for Non-marketers: Inclinations towards Market Orientation among Public University Librarians

Acceso

en línea

Siti Nisrin Mohd Anis,Noor Hazarina Hashim,Amran Md Rasli Pág. 143 - 149

Marketing and market orientation are well?known subjects within the field of librarianship. Despite the nomological similarity between the terms, both are distinct in conceptualisation. Most librarians are actually referring to the total implementation o... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 6 Num: 4S Par: 0 Año: 2016

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