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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Alejandro Valencia-Arias, Juan David González-Ruiz, Lilian Verde Flores, Luis Vega-Mori, Paula Rodríguez-Correa and Gustavo Sánchez Santos
Machine learning and blockchain technology are fast-developing fields with implications for multiple sectors. Both have attracted a lot of interest and show promise in security, IoT, 5G/6G networks, artificial intelligence, and more. However, challenges ...
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Md. Tota Miah, Zoltán Lakner and Mária Fekete-Farkas
The increasing social and environmental challenges, particularly poverty, have brought social entrepreneurship, a highly researched domain, to the attention of academicians. It has emerged as a critical issue in the context of economic development and so...
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Leonilo Alves de Abreu, Marinês da Conceição Walkowski, André Riani Costa Perinotto and Júlia Fragoso da Fonseca
Community-based tourism (CBT) operates on a paradigm of community self-governance wherein traditional communities assume the role of instigators and protagonists in the realm of tourism within their territories. Within this framework, CBT emerges as a me...
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Fernanda Paes de Barros Gomide, Luís Bragança and Eloy Fassi Casagrande Junior
The construction sector stands as the predominant consumer of cement, steel, and plastic and is accountable for a substantial 55% of industrial carbon emissions. Greenhouse gases and other forms of pollution linked to the housing sector significantly con...
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Ionu? Bogdan Berceanu and Cristina Elena Nicolescu
The contribution of sustainable public administration to the promotion of sustainable development is increasingly emphasized in the literature, including through an emerging and facilitating concept: collaborative administration. The sustainability of pu...
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Sergio Monteleone, Edmilson Alves de Moraes, Roberto Max Protil, Brenno Tondato de Faria and Rodrigo Filev Maia
Agriculture is undergoing a profound change related to Agriculture 4.0 development and Precision Agriculture adoption, which is occurring at a slower pace than expected despite the abundant literature on the factors explaining this adoption. This work ex...
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Abderahman Rejeb, Karim Rejeb and Horst Treiblmaier
The metaverse represents an immersive digital environment that has garnered significant attention as a result of its potential to revolutionize various industry sectors and its profound societal impact. While academic interest in the metaverse has surged...
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Milo? Milosavljevic, ?eljko Spasenic and Jovan Krivokapic
Participatory budgeting has been advocated as an advanced tool of civic participation and a travelling innovation for more than three decades. This paper provides a bibliometric review of the concurrent body of knowledge on participatory budgeting (PB), ...
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Youssef El Archi, Brahim Benbba, Moaaz Kabil and Lóránt Dénes Dávid
This study explores the adoption of digital technology in sustainable tourism destinations and provides insights into current research. Using a bibliometric analysis approach, it comprehensively evaluates research outputs, identifies trends, and highligh...
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