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Rushi Li and Mincheng Wu
Urban color, primarily emanating from building façades and roofs, plays a pivotal role in shaping a city?s image and influencing people?s overall impression. Understanding the nuances of color patterns contributes significantly to unraveling the uniquene...
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Ammar Y. Alqahtani and Anas A. Makki
Tourism is an upcoming industry with a high potential for future growth. Many factors influencing destination image (DI) are affecting tourism development. Therefore, studying factors influencing DI is essential. This research study aims to model the fac...
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Juhari Juhari,(STIE PertibaIndonesia)
Pág. 473 - 487
ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. Th...
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Lintang Ayu Alya Maarif, Kusuma Ratnawati, Raditha Dwi Vata Hapsari
Pág. 33 - 43
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Pablo Andres Ramirez,Valentina Alvarez Sepulveda,Alexandra Keim Fröhlich
The research focuses on the creation of a methodological proposal for the design of ecotourism experiences considering three stages of development: market research, analysis with a sustainable approach and design of ecotourism experiences. The focu...
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Chengkun Zhang, Yiran Zhang, Jiajun Zhang, Junwei Yao, Hongjiu Liu, Tao He, Xinyu Zheng, Xingyu Xue, Liang Xu, Jing Yang, Yuanyuan Wang and Liuchang Xu
In recent years, the Chinese tourism industry has developed rapidly, leading to significant changes in the relationship between people and space patterns in scenic regions. To attract more tourists, the surrounding environment of a scenic region is usual...
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Xin Zhang, Xiaoqian Lu, Xiaolan Zhou and Chaohai Shen
With the rise of user-generated content (UGC) and deep learning technology, more and more researchers construct and measure the tourism destination image (TDI) through online travelogues. However, due to the impact of COVID-19 prevention and control, the...
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Laura Marlhene Hernández García,Alejandro Delgado Cruz,Yanelli Daniela Palmas Castrejón
Image is a factor that directly influences the decision tovisit a destination. Nowadays, more and more destinations are emerging that have different characteristics, from the consolidated and massive sun and beach destinations. The objective is to valida...
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Jiyeon Kim and Youngok Kang
With the rise of social media platforms, tourists tend to share their experiences in the form of texts, photos, and videos on social media. These user-generated contents (UGC) play an important role in shaping tourism destination images (TDI) and directl...
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C Christianingrum,(Indonesia)Nizwan Zukhri,(Universitas Bangka BelitungIndonesia)Nur Ahmad Ricky Rudianto,(Universitas Bangka BelitungIndonesia)
Pág. 1 - 12
This study aims to find out about the Place branding approach to optimize the image of Belitung Regency and its implications for the decision to visit tourist destinations on the Lengkuas Island. The object of this research is the tourists who visit the ...
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