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Cesario Armando Flores Villanueva,Juan Baldemar Garza Villegas,José Trinidad Olague de la Cruz     Pág. 19 - 34
The formation of strategic groups in the franchising sector has been previously documented in the context of different countries. Our proposal is the franchise industry in Mexico should be formed by groups of differentiated franchisors. The identificatio... ver más
Revista: Iberoamerican Journal of Strategic Management (IJSM)    Formato: Electrónico

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